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GOLIATH Technology
Through years of listening to retailers and rigorous experimentation in live retail environments, including convenience stores, drugstores, and office-supply and supermarkets, GOLIATH determined that to successfully monitoring the widespread deployment of promotional material, an effective long-range RFID system was required. Because no so such system existed at the time, GOLIATH built its own system. GOLIATH technology meets the specified business requirements of both retailers and CPG companies.
Accurate, reliable data
Goliath technology provides a much higher degree of confidence that a promotional display is or is not on the sales floor in a specific location. This provides the opportunity to remediate non- and incorrectly executed displays through Store Alerts or coordination with 3rd party in-store service organizations.
Inconspicuous
Retailers work hard to achieve a store look and feel that facilitates a successful and compelling shopper experience. In the modern “clean” store, visible antennas, readers or tags have no place.GOLIATH’S system is typically located in a store ceiling or subfloor.
Location tracking
Knowing whether promotional material is in the front, middle, or back of a store can help maximize sales. GOLIATH’S system can read displays throughout a store to automatically determine location.
Economical
The system must obviously be as inexpensive as possible to generate the best return on investment, particularly for use in the retail environment where returns are critical.
