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Find out how easy it can be to enroll your displays with GOLIATH.
Get started today, contact GOLIATH Solutions
302-299-1590
Fax: 302-299-1578
info@goliathsolutions.com
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CPG Company Solutions
Your in-store advertising generates sales. (Nearly 70 percent of purchasing decisions are made in-store.)
Now you can ensure you are maximizing those sales through the marketing intelligence delivered by GOLIATH. The GOLIATH system enables you to make smarter decisions based on real-time performance data.
Improved execution of the best performing displays.
Only about 1 in 5 displays generate sales increases of 100% or more. Make sure the right displays are on the floor and not in the backroom. GOLIATH’s alert process also identifies the highest performing displays and communicates that information to you and to the retail store operators DURING a promotional program to ensure you get the largest possible sales lifts.
Better positioning of displays
Cosmetic aisle or candy aisle? We can identify which store location works best for specific product displays.
Improved integration between displays and ad campaigns or other marketing events.
Walgreen in-store alerts include ad schedules and managers are notified of this weekend’s upcoming ads to better synchronize display execution with roto ad drop dates. Execution issues can be quickly corrected.
More efficient use of in-store remediation dollars
There is no guesswork or random sampling involved. With GOLIATH information, it’s easy to target only non-executing stores.
More effective displays.
By determining which display attributes and features produce incremental sales, more effective displays and merchandising elements can be designed.
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