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About GOLIATH Solutions
GOLIATH Solutions provides retailers and manufactures with analysis and insights to maximize the effectiveness of their operations and marketing investments.
The GOLIATH product directly measures store execution of promotional marketing campaigns as well as the consumer response and performance metrics of in-store displays and merchandising. Combining daily point of sale information with display location, timing and execution, the Goliath product generates significant lifts in sales performance during a campaign and provides ongoing intelligence that supports future enhancements to display materials.
GOLIATH’s proprietary reporting capabilities enable it to provide retailers and consumer packaged goods (CPG) companies, which supply the displays, with the information they need to boost store sales and develop more effective merchandising marketing plans. Retailers and CPG companies invest an estimated $17 billion annually in such in-store advertising programs.
The GOLIATH system is installed chainwide at Walgreens stores nationwide. More than 80 CPG companies, including Revlon, Colgate and other market leaders, currently subscribe to the GOLIATH system and that number is steadily increasing.
GOLIATH recently received $27 million in financing and debt commitments from a group led by Cordjia, LLC, to complete the Walgreens rollout and enable the expansion of its system to other grocery, office, specialty and mass channels. Joining Cordjia in the investment were The Walnut Group and other investors, and a syndicate of financing providers, including CapX Partners and Trinity Capital Investments. |
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